While the fitness industry has benefited from Fly Pages Vault’s customizable assets and tips throughout the pandemic, gyms are just one of many small businesses in need of affordable marketing solutions. In response to the many lasting effects of the COVID economy, our strategists have put together new product lines to bolster small businesses in the restaurant, travel, and home healthcare industries.
The effects of the pandemic on small business
A recent U.S. Small Business Administration report outlines the effects of pandemic fears, new variants, lockdowns, and capacity restrictions on small businesses. The report indicates that, while many primarily service-industry businesses saw a rebound in the middle of 2021, the new variant fears put a damper on that recovery.
In addition, employment continues to be a challenge. Finding those who want to work while the government continues to offer substantial unemployment benefits is taking priority, while any business promotions and marketing efforts are pushed aside.
The reality for small businesses that have survived thus far is that tough times aren’t over yet. In a nation where more than 30 percent of small businesses are closed – maybe forever – due to the effects of the pandemic, remaining open has been the biggest priority for owners.
What’s interesting to note is that applications for Employer Identification Numbers (EIN) rose sharply earlier this year. Entrepreneurs are entering the marketplace en masse, and that means marketing can’t take a backseat anymore for existing businesses.
Our restaurant industry marketing experience can help
Early reports indicate that one of the hardest-hit industries that are largely made up of small businesses is eating and drinking establishments. Nearly half of U.S. adults surveyed in a recent National Restaurant Association poll reported that they’re not eating in restaurants. Many also aren’t ordering take-out due to concerns about the Delta variant.
The latest numbers reveal that restaurant employment, overall, is still 20 percent lower in 2021 than it was in 2019. This means that restaurant and bar owners and managers are still understaffed, overworked, and need more help.
We understand that our restaurant clients don’t have the human resources to focus on the marketing they need to succeed in an industry historically fueled by growth economies. That’s why our strategy team’s 80+ years of experience developing marketing materials and social media posts that connect with patrons is essential.
It’s our mission at Fly Pages Vault to provide the assets restaurants need to build community support and brand recognition to fuel business growth and attract great employees in the process.
Travel agencies need marketing support as outlook improves
Leisure and hospitality service businesses aren’t recovering as quickly as food service, and that’s saying something.
Estimates from the World Economic Forum indicate that leisure services, including travel-related services, were operating with 52 percent less revenue in April 2021 than they were in the same period of 2019.
Those numbers improved significantly in May, June, and July of 2021 before the Delta variant led to travel uncertainty. Among Americans, willingness to travel for business is hovering a little higher than 75 percent of pre-2020 normals. Leisure travel is still showing some rebounding trends, but weekend domestic air travel – a key performance indicator for the leisure travel industry as a whole – is still 6 percent lower in 2021 than in 2019.
Hospitality Trends reports that things aren’t all that gloomy despite the Delta hitch. Airlines are reporting 200-300 percent more bookings year over year (no surprise), and are also posting their first profit reports since early 2020.
What we’re seeing here is an American populace that is ready to travel and just waiting for word that restrictions and mandates won’t impact their plans. Fly Pages Vault recognizes that this is the perfect time for brand-building among travel agencies, and the assets in our vault were created to help agencies and independent agents do just that.
Home health remains an overlooked healthcare industry segment
More older Americans are voicing their desire to recuperate and age in their own homes, according to the National Association for Home Care & Hospice’s recent report on the current Choose Home Care legislation change for Medicare recipients. The legislation would extend the option of in-home care following hospitalization to millions of Medicare patients, expanding the home healthcare industry’s patient base substantially almost overnight.
The most recent IBISWorld industry report reveals there are 429,045 home healthcare businesses nationwide, serving about 4.5 million patients. With recent trends showing a mass exodus away from nursing home facilities, the home health care industry has the potential to see its biggest boom ever.
Fly Pages Vault specialists have a heart for our caregivers. We understand the toll that the pandemic and all the uncertainty of the past two years has wrought for our home health clients, their employees, and patients. Our goal is to make the business side of home healthcare a little easier to manage, with fully customizable marketing templates and strategies that can be downloaded at the click of a button.
Whatever the future holds for home care in the wake of these volatile years for healthcare workers, now is the time to focus on marketing. Fly Pages Vault is here to help.
Fitness and gym marketing remains a Fly Pages Vault focus
Fly Pages Vault isn’t leaving behind the fitness industry. Healthy, active lifestyles have become an international focus in recent months. While the industry is still suffering the repercussions of lockdowns, lost revenue, and staffing challenges, our vault remains a vital resource for reaching prospective and current fitness clients.
Our strategy team has fitness marketing expertise that rivals that of the largest marketing and advertising firms. Imagine having all that knowledge at your fingertips in a monthly vault of marketing assets and tips created to help you grow your business! At Fly Pages Vault, we know fitness, just like we know healthcare, travel, and hospitality.
Unlock the vault for updated monthly marketing templates you can customize for your fitness business. Using Fly Pages Vault is like having a $10,000 dedicated monthly marketing budget and an implementation team that’s on call 24/7. Only, with Fly Pages Vault and just a few clicks, our clients create branded materials that take minutes to put to work.
Tap into the vault for all small business marketing needs
Take a tour of the Fly Pages Vault assets to explore how Fly Pages Vault makes small business marketing simple and affordable. Now is the time to spend a few minutes learning about who we are, our history of successful marketing implementation, and what we can offer any sized business through the Fly Pages Vault collection of customizable marketing materials.
With Fly Pages Vault’s valuable expertise and design at your fingertips, your business is set to realize explosive growth in the coming years. Prepare for future success and invest in your brand with Fly Pages Vault. If you are a small business in one of these industries, we’re here to help. Learn more.
Fly Pages Vault. We’re marketing, simplified.