It’s that time of year! Nope, we aren’t talking about the holidays. The January Gym Rush (aka Gym-uary) is right around the corner. Every year, people make resolutions and commit to getting fit during this pivotal month. Whether the goal is to lose weight, build muscle, boost mental health, or improve overall wellbeing, the new year brings a new mindset and people are ready for a reset.
January Fitness Marketing is Crucial
According to the International Health, Racquet, and Sportsclub Association (IHRSA), 12 percent of gym members join in January, compared to an average of 8.3 percent per month during the rest of the year, which means now is a great time to pump up your fitness marketing efforts and bring in those new memberships.
But you aren’t the only game in town. Fitness marketing in January is super competitive, and all the other gyms, health clubs, and fitness centers in your area will be trying to attract those same customers to their facilities as well.
So, how do you stand out among the crowd…especially when you’re on a tight budget and your staff is already spread thin? Enter: fitness marketing planning tools!
Fitness Marketing Planning Tools
You know it’s worth investing some time, effort, and money into developing a solid marketing strategy to capitalize on all those new year’s resolutions. But hiring a marketing firm is expensive and trying to do it yourself is exhausting.
That’s where a good planning tool comes in. From social media templates and fresh fitness content ideas to newsletters and flyers, a curated marketing toolkit created by professional industry experts gives you proven promotions and powerful marketing tactics that work.
Enticing Fitness Promotions
Start by crafting an irresistible offer designed specifically for your target audience. Maybe it’s $0 enrollment fees, a 4-week shape-up challenge, or a special discount on monthly memberships for anyone who signs up in January. Have fun and get creative. If you’re stuck for ideas, a solid marketing planning tool will have one ready to go for you. Once you’ve decided on the offer, then promote it like crazy around town, on social media, and through email.
Social Media Templates
Social media is the most affordable form of advertising around. And between the holidays and bad weather, people are typically cozied up inside spending more time on their phones. This presents a great opportunity to reach all those potential new members on their social channels like Instagram or Facebook.
Free up some time by using the social media templates that come with fitness marketing planning tools. These turn-key marketing materials make it easy to attract new members with catchy words and clever graphics that allow you to grab the attention of prospective members and easily promote your unique amenities and services. Even the captions are already written for you. All you have to do is customize it with your brand colors and info, then pop in your logo and you’re ready to post!
Fitness Newsletter Ideas and Flyers
Don’t forget about email newsletters. They are a fantastic opportunity to go into more detail about your January promotion and stand out from the other gyms in town. Utilize the templates in a marketing planning tool to make things quick and easy. Just tweak the colors and info and hit send.
If you want to add a little old school marketing, pass out flyers around town. Templates for flyers are typically included with a toolkit as well. Same as with the newsletter, just customize it to fit your brand, and then print them off and start handing them out. The face-to-face contact with potential members adds a personal touch that just may give you an advantage over your competitors.
Elevate Your Fitness Marketing This January
January is the peak promotion season in the fitness world. Make this year count with bold marketing and creative promos that will reach the masses who are resolving to get in shape in 2023!
If you want to stop stressing about marketing and press the easy button instead, check out the Fly Pages Fitness Vault. Unlock the Vault, and discover a powerful library filled with fitness marketing tools that give you the agency expertise without the agency price tag!
